Who we are

Get to know us

Our principal and founder

Ag Engagement Lab is a Singapore based agricultural advisory practice founded by David Penna. It helps agricultural input companies (crop protection, fertilizer, biologicals), food value chain businesses and development programs with product stewardship, risk assessment and farmer engagement, starting with clear diagnosis of what is actually driving behaviour on farm.

David Penna has over 25 years experience in the crop science/ agri-tech industry spanning biotechnology, seeds, crop protection/pesticides and fertilizer technologies. This includes roles in several well known companies, including Monsanto, Syngenta, FMC and OCP Nutricrops.

  • Global product stewardship leader

  • Built four-pillar global product stewardship program

  • Deep experience in smallholder markets, particularly in Asia

  • Champion of behavioral science based approach to engagement

  • Regulatory success in GMO and pesticides

  • Adaptation to regenerative agriculture and climate resilience

  • Grounded in environmental and safety/health expertise

Access to related expertise

Ag Engagement Lab also has access to additional expertise as required to support our core work. This includes medical stewardship, specialty non-crop products (eg used in professional pest control, turf etc) and other related areas.